Satalia

AI optimisation software across multiple industries.

grocery delivery truck unloading in suburbs

Satalia, formerly NPComplete, is a spinout from the Department of Computer Science which has developed a software environment which allows complex optimisation problems to be solved in a highly efficient manner. 

Their AI-powered solutions can be used across media & marketing, transport & logistics, and workforce optimisation.

The company name, “Satalia” is a combination of  “Sat” (which refers to Boolean satisfiability, a type of NP-complete problem), and “alia” from the Latin phrase “et alia” (often abbreviated to “et al”) meaning “and others”; it was coined by founder, Dr Daniel Hulme

The Satalia journey so far: 

  • 2008: the spinout was founded as NPComplete 
  • 2016: Company awarded the Gartner Cool Vendor in Data Science

  • 2021: Satalia was sold to WPP 

     

Team

Dr Daniel Hulme

Founder and CEO

Dr Hulme has 20+ years of applied AI experience, researching and implementing AI solutions. He is also Chief AI Officer at WPP and Computer Science Entrepreneur-in-Residence at UCL.

Professor Anthony Finkelstein

Dr Alastair Moore

Marina Santilli

Interim Director of Physical Sciences & Engineering

UCL School of Management

Marina brings vast expertise in computer science, AI inventions and deep-tech venture building, including developing E-lucid. She graduated in Physics from Imperial College.