Satalia

AI optimisation software across multiple industries.

grocery delivery truck unloading in suburbs

Satalia, formerly NPComplete, is a spinout from the Department of Computer Science which has developed a software environment which allows complex optimisation problems to be solved in a highly efficient manner. 

Their AI-powered solutions can be used across media & marketing, transport & logistics, and workforce optimisation.

The company name, “Satalia” is a combination of  “Sat” (which refers to Boolean satisfiability, a type of NP-complete problem), and “alia” from the Latin phrase “et alia” (often abbreviated to “et al”) meaning “and others”; it was coined by founder, Dr Daniel Hulme

The Satalia journey so far: 

  • 2008: the spinout was founded as NPComplete 
  • 2016: Company awarded the Gartner Cool Vendor in Data Science

  • 2021: Satalia was sold to WPP 

     

Team

Dr Daniel Hulme

Founder and CEO

Dr Hulme has 20+ years of applied AI experience, researching and implementing AI solutions. He is also Chief AI Officer at WPP and Computer Science Entrepreneur-in-Residence at UCL.

Professor Anthony Finkelstein

Dr Alastair Moore

Marina Santilli

Interim Director of Physical Sciences & Engineering

Marina has specialised in the commercialisation of computer science and AI-based inventions and deep tech venture building since joining UCL Ventures in 2007. She headed straight into industry after graduating in Physics from Imperial College, enjoying a successful career in datacomms engineering and becoming Director of new product development at Verizon.

In 2010 she designed and developed E-lucid, a platform to enable online licensing of UCL’s intellectual property. E-lucid is now used by over 30 research institutions around the world and was spun out as a commercial business in 2023.

Marina was involved in the formation of many successful UCL spinouts including Satalia, Re:infer, 3DRepo, MatrixMill, Humanloop, Stanhope AI.