Nozzle

E-commerce and online advertising research.

Brands selling through online marketplaces can see sales rising without knowing which advertising creates long-term customer value and which spend is being wasted. Nozzle developed an e-commerce analytics platform for Amazon sellers, bringing together advertising, sales, repeat-purchase, market-basket and lifetime-value data to support clearer commercial decisions.

Nozzle's journey so far

2015: founded as a UCL spinout.
2020: raised £2m to expand its AI-powered analytics platform for Amazon brands and sellers.
2023: acquired by e-commerce agency Optimizon alongside Marketplace AMP.

Marina Santilli

Interim Director of Physical Sciences & Engineering

Marina has specialised in the commercialisation of computer science and AI-based inventions and deep tech venture building since joining UCL Ventures in 2007. She headed straight into industry after graduating in Physics from Imperial College, enjoying a successful career in datacomms engineering and becoming Director of new product development at Verizon.

In 2010 she designed and developed E-lucid, a platform to enable online licensing of UCL’s intellectual property. E-lucid is now used by over 30 research institutions around the world and was spun out as a commercial business in 2023.

Marina was involved in the formation of many successful UCL spinouts including Satalia, Re:infer, 3DRepo, MatrixMill, Humanloop, Stanhope AI.